Longsleeve T-Shirt Time

Yeah it's cold. Time to order some Longsleeve TShirts! Here's the top contenders, great offerings from Anvil, Hanes and Gildan. Zip me an email or call 503-213-3671 for a quote to print your design on any of these styles. Each shirt comes in a wide range of colors.
Steve Lafler
503-213-3671

Holiday Catalog - T's & Comics

I'm offering a FANTASTIC array of T-Shirts and Graphic Novels this Holiday season! Click on the art below to view the catalog.

Happy Holidays!
Steve Lafler

Small Business & Entrepreneur Advice

Jump start your small business or kick it to the next level. Here's some recent articles I've penned on marketing and financing your small business, along with advice on legal and tax matters.

Steve Lafler
Manx Media Custom Screen Printing

How to Do Guerrilla Advertising

How to Seed a Viral Campaign

Mobile Media Advertising Examples

Tax Tips & Advice for Small Business Owners

Sample List of Small-Business Expenses

Types and Sources of Small Business Debt Financing

Documents Required for Small Businesses

Easy & Cheap Marketing & Advertising Ideas

What Are the Major Funding Options for Small Businesses?

How to Focus a Growing Graphic Design Business

Ways to Advertise a Custom T-Shirt Business

What Are the Advantages of Mobile Advertising?

 

Steve Lafler of Manx Media

 

 

 

 

 

 

 

 

 

 

Bella Scoop Neck T 1003

The Bella 1003 is a great basic scoop neck T for women. It comes in a wide range of colors and takes a print great. We can print on the Bella #1003 in one color ink for as low as 6.99 for 100 pieces (even lower on white shirts). Show us your design and we can talk about the best way to do your screen printing project.

See the 1003 and other Bella styles at the Manx Media online catalog.

Call Steve Lafler at 503 213-3671 for a quote on your custom shirt printing job, or email here.

Manx Media Custom Screen Printing

Gildan 2000 T-Shirt

The Gildan 2000 is a top of the line heavyweight cotton TShirt, available in dozens of colors.

We can set you up with a one color print on 100 Gildan Ts in any color for as low as $4.40 per shirt (XXL add 1.50 per shirt). We guarantee the quality of our printing--it looks great on the shirt and does not wash out.

Check out our online catalog for more information on the Gildan 2000 and literally hundreds of other shirt styles.

Manx Media printing facilities are located in St. John's in North Portland Oregon.

Call or email Steve Lafler for a quote on your custom TShirt printing needs at 503 213-3671

Screen Printing 101

Multi color screen printing is the perfect technique for insanely bright prints. You can print multi color on sturdy paper with minimal equipment. T shirt multicolor printing requires a T-Shirt press. Manual rotary presses can be sourced used for about a thousand dollars.

You'll need wood (or metal) frames stretched with screen mesh (sized anywhere from 12” x 18” to 24” x36”), a piece of foam rubber to fit inside frame for exposure process, screen printing ink, squeegee, light sensitive emulsion, Light source (a halide work light is good), glass & weights to hold the glass down on the frame, a design on transparency or film (the design should be positive, not negative on the transparency). Thick illustration board, tape. Hinges for screen frame.

Two color print on an infant TShirt 

Source this stuff from art supply store or screen print supplier. Some items you'll get at a hardware store.

To start: Clean your stretched frame with mild soap, rinse and let dry. Coat screen with light sensitive emulsion (check instructions for light conditions appropriate to your emulsion). Coat both sides, scrape away excess emulsion. Dry overnight. Buy a pre-stretched screen, or put your screen fabric on the wooden frame, so taut that you can bounce a coin on it. You can use a staple gun, but take care not to rip the screen mesh with the staples.

Next: Put your art/design on a transparency, also known as a film positive. A separate transparency is necessary for each color in your design. Each color must be printed in opaque black on the transparency in order to burn a screen for that color. Create your design on your computer, and print the design on vellum or other heavy transparent paper on a laser printer. You can also send your graphic file to a film output service bureau for your film positive.

Expose your screen: Do this step in the dark. Check the instructions for your emulsion regarding exposure time. It may be necessary to do a test screen with graduated exposure times to hit the proper time.

Put your foam rubber on the floor or a table. Put your coated screen frame over it on the inside side of the frame (leaving the flat side of the frame pointing up). Put your transparency upside down on top of the screen. Put your piece of glass over the transparency, and weight it at the edges with books or some other heavy objects. If you have ink cans, they will do fine because they are heavy. Hang your light source about 18” above your screen and turn on for recommended exposure time. Develop your screen with warm water. Spray the screen until the image area is free of emulsion. If your screen doesn't develop, use more water pressure. Blot both sides with newspaper when done developing, to remove excess emulsion. If your emulsion comes off too easily, ruining your image, increase your exposure time.

Set up your registration guides. On your print table or surface, tape down two pieces of thick illustration board for the bottom and one side of the paper you will print on. Your piece of paper will fit into the guides exactly the same for all colors in your print. Mount your screen on screen printing hinge clamps so you print each piece exactly the same. Buy the clamps from a screen print supplier.

Step 5: Place you first piece of paper against your guides. Put ink in your screen and pull a stroke with the squeege. Lift frame to check your print. If the design did not completely print, pull another stroke.

Print the first color on all pieces of paper and let dry. For second and subsequent colors, register to the first color on one of your prints to insure tight regsigtration of colors throughout your print run.

Clean screens immediately when finished. You can do multiple prints. If your print smudges, try a finer screen mesh. If insufficient ink gets on the fabric, use thinner ink or a more open screen mesh.


Tip: Visit several screen print shops and observe the pros at work. Take a workshop to become familiar with the process.

Steve Lafler, Manx Media Custom Screen Printing

Call for a quote on your wholesale TShirt printing job 503-213-3671

Entrepreneurs: The Risk Taking Spirit

Entrepreneurs need to be armed with a risk taking spirit to make the bold moves necessary to start a new business from scratch. The would-be entrepreneur has an idea for a business, along with a vision of how to execute it. Driven by the will to realize their vision and armed with confidence, the true entrepreneur sees opportunity and acts on it. They bring a flair for making bold decisions and mobilizing resources to their start up businesses.

Starting Young

Entrepreneurs Rich Aberman and Bill Clerico recommend starting a business upon graduation from college. According to a profile by journalist Joel Holland in Entrepreneur magazine, the pair had a great start-up idea upon getting their bachelors degrees. They envisioned a unique online payment processing business. Amid risk concerns, they opted instead to begin jobs and graduate school. After several months, Clerico left his job and Aberman quit law school. They took the plunge and founded WePay, a payment service aimed at groups. In their first year, they raised $2 million form internet investors to launch their business and signed up several thousand users. "If you wait until you work for a few years or go to graduate school, you are just piling on reasons not to take the risk, and you reduce the chances that you ever will.", says Cerico

Seeing Opportunity

Entrepreneurs assess risk differently from business people who are inclined to a traditional rational approach. The entrepreneur's decisions are made not on the basis of risk assessment, but based on the perception of available opportunities. The confident entrepreneurial spirit fosters the ability to create multiple options to problem solving and to frequently spot opportunities.

 RiskTolerance

Starting a business takes an unusual tolerance for risk. The entrepreneur bets their resources and reputation on an unknown outcome. “Entrepreneurs seem to represent a high-adaptive form of risk-taking behavior,” says Barbara Sahakian, a neuropsychology professor at the University of Cambridge. She tested 35 business people on their decision making processes, half of whom were entrepreneurial. The test subjects were scored on rational decision making and risky decision making. All the business people scored similar results on the rational decisions, but the entrepreneurs displayed an inclination to take on risk. Sahakian notes that emotion plays a significant role in making the risky decisions.

Not comfortable with risk? Maybe you're not a true entrepreneur!

Vision is the driver of risk taking in entrepreneurs. They have an internal focus, combining their rational and emotional processes to bring their ideas into the physical world. In bringing their ideas to fruition, entrepreneurs create value for their companies. Their innovation also brings social and cultural value into being.
In pursuit of realizing their visions, entrepreneurs are confident in their ability to overcome risk and uncertainty. They trust in their vision and themselves enough to work through any fear factor, making choices based on possibility rather than fear.

Steve Lafler
503-213-3671
Manx Media Custom Screen Printing

SBIC Financing for Small Business

IN my minds eye, I see a new screen printing plant for my business with direct to garment capability along with in-house embroidery.

If I was really gonna go for it, I'd apply for financing via a Small Business Investment Company (SBIC). These small business financiers are licensed and regulated by the U.S. Small Business Administration.

Monster T-Shirts for Halloween

Just in time for Halloween, I've put up some Monster T-Shirts at my web store. Check here for details.

Steve Lafler
Manx Media Custom Screen Printing

How to Start A T Shirt Printing Business

I'm writing this in September 2012. We are four years into the worst economy I've lived through in my 30+ years in the T-Shirt business (thanks Bush!).

The amazing thing is that I've always been able to make a decent living in the T Shirt printing biz through every recession since 1980, when I graduated from college. I argue that the T Shirt business is as recession proof as any. Nearly everyone wears T Shirts. When I started printing shirts as an undergrad in 1978, there was a general sense that imprinted sportswear was a fad that would pass. I knew it wouldn't.

We print other garments too.

A few days ago I posted a piece on how to start a T Shirt printing business on my other blog (Self Employment for Bohemians). Take a look if this subject interests you. Just click through the link. My motivation is to help people get a good start in successful self employment.

Steve Lafler

Manx Media Custom Screen Printing

How to Start an Online T Shirt Brand

The basics of opening up for biz with your own T Shirt brand are pretty straightforward. Shop around for the best deals on domain name and web hosting, and don't forget you are looking to put up a site with shopping capability. Check out Fat Cow and Blue Host, but don't take my word for it. Do your own comparison shopping. Putting up a seamless site that works as well as entertains and informs is essential.

The tricky part is creating an amazing brand with killer designs. Bottom line, know your market. It's probably best is your line dovetails with something you are passionate about. Be it Kick Boxing or Norwegian Death Metal, if you know your subject inside out, then you are in a position to connect with your audience. With hundreds of players vying for attention, your brand needs something singular going for it to stand out from the crowd.

Alternatively, point your line at a clearly defined sub-culture or market niche. You need to be crystal clear on exactly what audience you are targeting.
Check out the top 50 T Shirt shops on Facebook to get an idea of what is working for people.

Create a narrative about your brand. Think of your brand as a person and give it a personality that resonates with your target market. Put yourself in your customers shoes. What can you give them that they respond to on an emotional level?

Create your designs and run them by friends and colleagues before releasing them to the public. Don't be afraid to rework your ideas until they pop.

Marketing madness is next. Sure you have a cool web site but who is going to go there and buy designs? Create buzz about product launches by maintaining a blog and a Facebook business page for your line.

A Great Design from Comedian Margaret Cho

This is just the start of your social marketing. Use Twitter, Tumblr, Linkedin, Stumble Upon, Reddit and buzzfeed to get the word around. Facebook alone has 30 ways to put your message out. Social media users want to build relationships with their friends and gain status in their networks. What can you put in your marketing that will motivate them to share your message?

Cultivate relationships with bloggers and social network friends who hold a position of authority in their niche. Send your promotional messages to them and encourage them to pass it along to their networks.

Consider paid advertising on Adsense, Twitter, Facebook and others. You can target your audience with keywords, location and demographic information with these ad services. You set your daily budget and click through bids and can track results on a daily basis. Facebook is now sending ads to mobile devices like tablets and smartphones, the fastest growing area of digital advertising.

Fulfillment poses no problem, as you can use a Print on Demand service like Cafe Press to do your production. At higher volumes, shop around your local area for a competent direct to garment digital printer. Develop a relationship with a digital garment decorator that will allow you to sell at a higher margin.

Should you have a design that sells like hotcakes, consider buying your own digital direct to garment equipment. This is a serous investment as prices start around $12,000.

Another option for a hot design is to order in quantity from a custom screen printer. For a sure seller, this is the best way to get the biggest margin per shirt.

Steve Lafler
Manx Media Custom Screen Printing
503-213-3671

Four Guerrilla Marketing Concepts

Hats off to Guerrilla Marketing guru Jay Conrad Levinson. I can't recommend his book Guerrilla Marketing, 4th edition: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business enough.

In my life as a small business owner, I've used the concepts in the book to build a clientele that has supported me since the 80s. Certainly I have my own ideas about marketing my screen print business, but almost all my ideas dovetail with the philosophy of Guerrilla Marketing. Use your brain and apply lots of energy. Do not throw lots of money at expensive traditional advertising.

Here's a few of the basic concepts underpinning the whole approach that Levinson advocates.

A typical business counts money at the end of each month. As a guerrilla marketer, count new business relationships on a monthly basis. Recognize that the existence of your business depends on the successful nurturing and navigation of ongoing relationships with your customers. Solicit client input on how to better serve their needs. Building successful long term relationships is the key to creating repeat business and garnering positive word of mouth referrals from satisfied customers.

Jay Conrad Levinson. This dude is allright.

While guerrilla marketers understand the traditional approach of growing their business by adding new customers, they seek to grow their business geometrically by doing more business with their existing client list. Look to expand the size of transactions and add more frequent transactions with each client per sales cycle. Dedicate your business to offering superior followup service after the sale. Offering superior service keeps the existing customers returning for more while they fuel your traditional growth by giving you referrals.

The rise of digital technology gives small business marketers access to tools that allow them to pinpoint potential customers and deliver personalized marketing messages to them. In the past, the technology of marketing and advertising was expensive and in the hands of experts such as ad agencies, graphic designers and printers. Today, guerrilla marketers make a point of being tech-savvy. They use social media, websites and blogs to communicate with existing and potential clients. Internet and mobile ads are used to bring marketing messages to prospects based on keywords, location and past buying habits.

Traditional marketing relies on distinct marketing techniques such as paid print or television advertising. Guerrilla marketers use combination of marketing techniques welded together under the umbrella of a unified marketing strategy. For example, a guerrilla campaign utilizing email, direct mail and websites along with traditional marketing brings a consistent message to a focused group of consumers, reinforcing it across a variety of media.

Steve Lafler
Manx Media Custom Screen Printing

Non-Profit Organizations & Guerrilla Marketing

So called Guerrilla Marketing has been a buzzword in small business circles for almost three decades, but now Guerrilla Marketing guru Jay Conrad Levinson has applied his ideas to the non-profit sector too. Here are a few tips culled from Levinson's book Guerrilla Marketing for Nonprofits.

Non-profit organizations develop low cost guerrilla marketing strategies in order to define their mission and boost the bottom line. Guerrilla marketers leverage bright ideas and hard work into cash flow from donors using combinations of research, technology and media. They foster relationships with donors in order to inspire trust insure long term success.

Non-profits focus their marketing strategy on their mission. Guerrilla non-profit marketers distill their message to it's essence to quickly and effectively communicate a mission statement to a well defined target audience. Successful non-profit marketers seek to take a leading position in their niche, owning the category. Focusing on a niche brings credibility, helps build an audience and separates a non-profit from the competition. Non-profits focus their marketing on a niche to build skills in their category, and improve the overall performance of the organization.

Non-profits conduct primary research in their niche to better serve their mission. They invest time and energy studying the people they want to reach. Knowledge gained from conducting original research delivers manifold benefits to the non-profit. Research helps define overall marketing strategy. Listening to constituents provides feedback that focuses the purpose of the non-profit and delivers a real-time picture of the current state of the organization. The best media choices and marketing mix come into focus based on what actually works. Non-profits conducting their own research gain insight into which programs and products set them apart from their competition.

Guerrilla non-profit marketers work to expand their relationships with their current donors. While it is important to attract new donors, the cost of doing business with current donors is less. Guerrilla non-profits stay in touch with donors and build trusting relationships with them, delivering the message that they have their best interests in mind. Financial information on the non-profit is shared with donors, instilling confidence. They are encouraged to feel personal fulfillment from their involvement with the non-profit organization. The goal is to increase donations while spending less on marketing.

Non-profit guerrilla marketers are tech savvy, embracing digital technologies in implementing marketing strategies. The message of the non-profit is condensed into an easy to understand meme that can be grasped instantly and passed on. The meme is tweeted, used in Facebook updates and incorporated into the overall marketing program. Contacts made in social media environments are channeled to the non-profit blog, website, or other digital location including a call to action. Online content is formatted so that it is easy to share, with social bookmark tabs and video embed codes included in posts.

Steve Lafler
Manx Media Custom TShirt Printing
503-213-3671

Mobile Marketing for T-Shirt Geeks

There are now more mobile phones than people in the United States, with Smartphones in the hands of more than 50% of mobile users. I've been looking at articles from the NY Times, Forbes and Inc, and they all report that mobile advertising and marketing is growing, uh, wicked fast.

I'm no expert on mobile marketing, but clearly it's time for custom T-Shirt printers (hey, that's me!) to add mobile to our marketing mix.

How are we gonna do that? Well, I'll take the easy way out and refer readers to some slick guys in Australia, Oz Promo TShirts, who've put in the work and have posted a darn good article about Mobile Marketing for Custom T-Shirt Printers. I note that most of their comments apply to small business as a whole.

Turns out we're shifting to making tools now (apps), not websites, to aid our marketing efforts.

Steve Lafler
503-213-3671

New Bughouse T-Shirt

I've added a new Bughouse T-Shirt to my online store, in honor of my upcoming tour to promote my new graphic novel Menage a Bughouse.

It's printed full color on a cotton ringer T (white body/black trim) at $18.49.

Steve Lafler
Manx Media
Quality Screen Printing at reasonable rates.

American Apparel 2001 Basic T

The American Apparel 2001 basic cotton unisex T remains a great value for the style conscious. Yes, Am App still uses overly sexy images in it's advertising. But they also pay a (half) decent wage to their workers in L.A., so I weight the good and bad points against each other.

I like the 2001 a lot, it looks good and wears well, and it comes in dozens of great colors.

It takes a print nicely, especially fussy graphics with a lot of color--we did a really great looking process color shirt for Margaret Cho a few years back, featuring a retro style illustration of the star in lingerie (it was Margaret's burlesque phase!). It printed beautifully on a range of American Apparel shirts.

Call me at 503-213-3671 for a quote on printing your custom shirt job on the #2001, or zip me an email.

Cheers,
Steve Lafler

Manx Media

Anvil Organic 420 TShirt

Anvil is offering a great organic cotton T-Shirt, it comes in a great array of colors and the price is right.

Me, I think it's funny that they gave it style number 420. Sure, the suits over at Anvil can say, "It's great marketing--that's the date of Earth Day". Then they take a break and go sit in their Beamer in the parking lot and burn a fatty, right?

Steve Lafler
Manx Media Custom Screen Printing
Get a quote 503-213-3671

100 Custom Printed Black T-Shirts $439.00

Manx Media is offering 100 black printed T-Shirts for the special price of $439.00 through March 26th. The price includes a one color print on a black or color Fruit of Loom heavy cotton T-Shirt. The set up for one film and screen is included. Customer supplies a graphic file. Shipping via UPS is extra, from Portland, Oregon.
The price for 100 white T-Shirts printed one color is $379 through March 26th.
The Fruit of Loom heavy cotton T comes in a wide range of colors. Visit Manx Media online and click the shop the Manx catalog button.
We guarantee the highest quality custom screen printing.

Call or email today to place your order.

Steve Lafler
503-213-3671

Hanes is Still Here: Their Best Value

Hanes still makes great T-Shirts when all is said and done. While the Hanes Beefy-T no longer rules the roost, it is still a big seller, although maybe a bit overpriced.
As a custom screen printer, I think the best value from Hanes is the #5280. It is a medium weight all cotton T-Shirt that comes in a stack of colors. It wears well -- the lighter medium weight shirts have replaced the heavy weights in overall popularity.

Of course, Hanes call it a heavy weight. but it's listed as a 5.2 ounce cotton T-shirt, and any screen printer will tell you, that means medium weight, baby!
The 5280 is priced about the same as the Gildan Heavyweight T, and a bit more than the Gildan medium weight T. It may have a slightly softer feel than the Gildan.
As ever, drop me an email if you would like to price out your custom screen printing job on the Hanes 5280.
Steve Lafler
Manx Media

Longlseeve Ts: Gildan vs. Fruit of Loom

Longsleeve cotton T-Shirts continue to be a popular style for decorating with screen printing. My two favorite longsleeves are the Gildan 2400, a heavyweight cotton T, and the Fruit of the Loom 4930, a middle weight cotton T.
Both have their place, with the Gildan the choice on a brisk day. Both come in a wide range of colors. I prefer the Fruit of the Loom, as I am more comfortable in a medium weight T these days, for ease of wear and style.
Drop me an email if you would like to quote your screen printing job on either of these excellent shirts.
Steve Lafler
Manx Media

Teamwear Time

Manx Media custom screen printing is now offering the A4 line of sportswear for all your athletic and team wear needs. As usual we offer the highest quality screen printing.

Features of the A4 line include:

100% performance polyester interlock stain and odor resistant.

Ultra tight knit resists snagging.

Moisture management wicks away perspiration from the skin.

The moisture evaporates quickly from the fabric surface. 

Zip me an email for a quote!

--Steve Lafler 503-213-3671

Bella: Made in USA women's T

Bella has added a stylish made in the USA women's T-Shirt to their catalog, style #6004U. It features a feminine fit and a longer body length to show those curves. This 100% cotton T comes in seven color choices.
Zip me an email if you'd like price information for printing on this new item.